3:58 AMEconomic Times
FMCG firms grapple with input cost inflation in Q2, brace for margin pressure in H2
Summary
FMCG companies are absorbing higher input costs as commodity prices rise, putting pressure on Q2 margins. They may raise prices after the festive season, but remain cautious about demand in urban and rural markets during the second half of FY27.
Rising costs are shifting the industry from protecting volumes to defending profitability. Price increases could
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The next phase of FMCG growth will depend on whether companies can pass through costs without damaging already-sensitive consumer demand.